Privacy policy

Effective Date: December 1, 2022

This Privacy Notice (“Privacy Notice”) explains how VIBE, Inc., its affiliates, and its subsidiaries (“Vibe,” “us,” “our,” and “we”) use your information and applies to all who use our websites and platforms – including mobile applications, touch technologies, electronic services, social networking sites, interactive features, online services or any of our described online activities we own or control (collectively, the “Service”). For terms that govern the use of the Service, please review the Service’s Terms of Use

By using the Service, you acknowledge you have read the terms of this Privacy Notice. If you do not want your information handled as described in this Privacy Notice, please do not provide us with your information or interact with the Service.

We may modify this Privacy Notice at any time. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of notice on the Service prior to the change becoming effective. You can determine when this Privacy Notice was last revised by referring to the "Effective Date” above.

1. Types of Information We Collect

We may collect the following categories of personal information from and about you:

  • Identifiers: such as your name, postal addresses, email addresses, social networking website user account names, telephone numbers, or other addresses at which you are able to receive communications.
  • Demographic information: such as your age, birthdate, and gender.
  • Commercial information: such as information that enables us to determine lifestyle, interests, and activities, including purchasing tendencies and order history (such as the Vibe vouchers you purchase and redeem); areas of interest; information collected through your interactions with social networks; information about persons for whom you have purchased Vibe vouchers as gifts or who have bought Vibe vouchers as gifts for you; and information about friends who refer you or whom you have referred.
  • Location information: such as information related to your state/province, city, or neighborhood, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access the Service.
  • Financial information: such as information collected from you as needed to process payments for Vibe vouchers or other products or services that you buy, or as provided by you to administer your participation in optional services and programs, such as your payment card number, expiration date, and card verification number.
  • Internet and network activity information: such as information about your browsing behavior, search history, and interactions with websites and advertisements, including data from cookies, pixel tags, and web beacons.
  • Inferences regarding preferences and other characteristics: such as our assessment of the types of products or services you may have an interest in.

2. How Vibe Collects Information

We may collect personal information about you from a variety of sources, including:

  • From you: We collect information that you submit to us. For example, when you use the Service; make a purchase; register to receive information, products, or services available through the Service; or interact with us in other ways. We will collect any information you voluntarily provide, and we may also request optional information to support your use of the Service. We also collect any information that you voluntarily enter into any postings, comments, or forums within the Service. If you send an e-mail to us, we will collect your e-mail address and the full content of your e-mail, including attached files and other information you choose to provide to us.
  • From your device: When you use the Service, we may collect information about the devices you use to access the Service, including hardware model, operating system and version, Internet Protocol (“IP”) address, and other unique device identifiers, mobile network information, and information about the device’s interaction with our Service. We also collect information about how you use our Service, including your access times, browser types, and language. This type of data enables us to understand how often individuals use parts of the Service so we can analyze and improve it. To collect this information, we use cookies and web beacons, and other similar technologies. To learn more about how we automatically receive and record information when you interact with the Service, please review our Cookies Policy. Note that this Privacy Notice covers only how we use information collected via cookies; it does not cover the use of such information by third parties.
  • Location information: We may collect different types of information about your location, including general information, such as the city, state, and/or zip code associated with your IP Address, and, if you agree, more specific location information that is provided through the GPS functionality on mobile devices used to access the Service. We may use such location information to customize the Service, including advertising that is presented to you. In order to do this, your location information may be passed along to our affiliates, agents, vendors or advertisers. You may be able to disallow our collection of certain location data through your device or browser settings, for example, by disabling “Location” services for the Vibe application in iOS privacy settings.
  • Social media networks and other third parties: We may obtain information about you or your use of the Service from third party sources, such as our vendors, like web hosting providers, analytics providers, or advertisers. You may give us permission to access your information from services offered by third parties, including social media networks. The information we obtain from third party services depends on your account/privacy settings with those third parties and the third parties’ privacy policies, so be sure to check those policies and to adjust your settings to meet your preferences. When you access the Service through social media networks and other third party platforms, you are authorizing Vibe to collect, store, and use such information and content in accordance with this Privacy Notice. Please keep in mind that any information provided to us by a third party may also be subject to that third party’s privacy policy.

3. How Vibe Uses Information

We may use information collected as described in this Privacy Notice to:

  • Operate, maintain, and improve the Service and other programs, features, and functionality related to the Service;
  • Provide you with interest-based ads, push notifications, communications, and offers for products and services from us and our business partners, including based on your precise geolocation;
  • Facilitate and fulfill orders – for example, for Vibe vouchers and other goods and services, including tracking redemption;
  • Process and confirm bookings with our partners;
  • Process your payments;
  • Evaluate your eligibility for certain types of offers, products, or services that may be of interest to you, and analyze advertising effectiveness;
  • Answer your questions and respond to your requests;
  • Perform analytics and conduct customer research;
  • Communicate and provide additional information that may be of interest to you about Vibe and our business partners, sometimes by combining your information with information we obtain from other sources;
  • Send you reminders, technical notices, updates, security alerts, support and administrative messages, service bulletins, marketing messages, and requested information, including on behalf of our business partners;
  • Administer rewards, surveys, sweepstakes, contests, or other promotional activities or events sponsored by us or our business partners;
  • Manage our everyday business needs, such as administration of the Service, forum management, fulfillment, analytics, fraud prevention, and enforcement of our corporate reporting obligations and Terms of Use, or to comply with the law;
  • Allow you to apply for a job, post a video, or sign up for special offers from merchants, our business partners, or other companies;
  • Verify your requests made pursuant to this Privacy Notice;
  • Enhance other information we have about you to help us better understand you and determine your interests;
  • Use your data as described in our Card Linked Deals program, if you consented to participate in such program; and

We also may use information collected as described in this Privacy Notice with your consent or as otherwise required or permitted by law.

Vibe uses your geolocation, including your precise geolocation, consistent with this Privacy Notice as described in Section 2 above to deliver location-based offers, products or services that may be of interest to you.

If you make purchases without creating a password, we link these purchases to your email address and create a secure account in our system. If you create a password at a later date, you will be able to view past purchases made with that email address.

If you use any features on the Service to send information about a product or service to another person, we will also collect the personal information of that other person to the extent disclosed by you and may contact them using the information you provided us.

4. When and Why VIbe Discloses Information

We may share your personal information as follows:

  • as required to comply with the law or legal obligations, such as to comply with legal orders and government requests, or as needed to support auditing, compliance, and corporate governance functions;
  • in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate;
  • with our vendors who perform a variety of services and functions for us, such as data storage, order fulfillment, transmitting emails, and managing digital content. We may share your information with such vendors subject to confidentiality obligations consistent with this Privacy Notice and on the condition that the service providers use your information only on our behalf and pursuant to our instructions;
  • with our merchants to provide you with the Services you request (such as to facilitate and fulfill orders and to process and confirm bookings);
  • in the event we go through a business transition such as a merger, acquisition by another company, bankruptcy, reorganization, or sale of all or a portion of our assets (as described below in Section 10);
  • to combat fraud or criminal activity, and to protect our rights, users, and business partners, or as part of legal proceedings affecting Vibe;
  • with our affiliates and subsidiaries who may only use the personal information for the purposes described in this Privacy Notice;
  • if the information has been aggregated, de-identified, or otherwise does not identify you personally; and
  • otherwise with your consent.

We may disclose your personal information to the following categories of third parties:

  • Vibe Entities 
  • Merchants
  • Co-marketers
  • Distributors
  • Resellers
  • Advertising Networks
  • Payment Services Providers
  • Internet Service Providers
  • Data Analytics Providers
  • Operating Systems and Platforms
  • Social Networks
  • Government or Law Enforcement Entities
  • Fraud Protection and Prevention Providers
  • Delivery Services Providers
  • Service Providers

We may disclose the following categories of personal information for our own business and operational purposes:

  • Identifiers;
  • Demographics;
  • Commercial information;
  • Location information;
  • Financial information;
  • Internet and network activity information; and
  • Inferences regarding preferences or characteristics.

We may disclose certain personal information in exchange for services, insights, or other valuable consideration. These disclosures may involve:

  • Identifiers;
  • Demographics;
  • Commercial information;
  • Location information;
  • Financial information;
  • Internet and network activity information; and
  • Inferences regarding preferences or characteristics.

5. Security of Personal Information

Vibe has implemented an information security program that contains administrative, technical, and physical controls that are designed to reasonably safeguard personal information. For example, we use industry-standard encryption technology to secure financial account information. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. If you have any questions about security on our website, you can contact us at support@justvibe.ca

6. Retention of Personal Data

We will retain your personal data for as long as your account is active or as needed to provide you services. If you close your account, we will retain your personal data for a period where it is necessary to continue operating our business effectively, to maintain a record of your transactions for financial reporting purposes or fraud prevention purposes until these purposes no longer exist, and to retain as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

7. Your Rights Regarding Personal Information

You have certain rights with regard to your personal information:

  • You have the right to know and request information about the categories and specific pieces of personal information we have collected about you within the last 12 months, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information. You also have the right to know if we have sold or disclosed your personal information for business purposes.
  • You have the right to update your personal information
  • You have the right to request a portable copy of your personal information
  • You have the right to request that Vibe delete your personal information, subject to certain exceptions allowed under applicable law.
  • You have the right to opt-out of certain disclosures of your personal information for valuable consideration. You can exercise this right through our “Do Not Sell or Share My Personal Information” tool.
  • You have the right to not be discriminated against for exercising any of the above-listed rights. We may, however, provide a different level of service or charge a different rate reasonably relating to the value of your personal information.

You may exercise these rights through the new Vibe Data Privacy Center or by sending an email to support@justvibe.ca If you are a consumer under the California Consumer Privacy Act (“CCPA”) and wish to contact us through an authorized agent, the authorized agent can submit a request on your behalf at support@justvibe.ca along with a notice signed by you certifying that the agent is authorized to act on your behalf. We may take reasonable steps to verify your identity, including but not limited to verification of your email, prior to responding to your requests.

In addition to the above rights, you can update or remove financial account information. You can also deactivate your Vibe account.

8. Your Choices

We think that you benefit from a more personalized experience when we know more about you and what you like. However, you can limit the information you provide to Vibe, and you can limit the communications that Vibe sends to you. In particular:

  • Commercial Emails: You may choose not to receive commercial e-mails from us by following the instructions contained in any of the commercial e-mails we send or by logging into your account and adjusting your email preferences. Please note that even if you unsubscribe from commercial email messages, we may still email you non-commercial emails related to your account and your transactions on the Service. You may update your subscription preferences at any time.
  • Cookies and Other Technologies: You may manage how your browser handles cookies by adjusting its privacy and security settings. Browsers are different, so refer to instructions related to your browser to learn about cookie-related and other privacy and security settings that may be available. 

Currently, we do not alter our data collection and use practices in response to Do Not Track signals.

We use internet and network activity information and device data to directly serve you interest-based ads on third party websites and mobile applications.

  • Device Data: You may manage how your mobile device and mobile browser share certain device data with Vibe, as well as how your mobile browser handles cookies by adjusting the privacy and security settings on your mobile device. Please refer to the instructions provided by your mobile service provider or the manufacturer of your device to learn how to adjust your settings.

When you first visit or use the Service we may request permission to collect and use your device’s precise geolocation. You can opt not to permit the collection of this information, or permit it only when using the mobile app, but it may limit certain functions or features of the Service. You can control how and whether we collect your precise geolocation information through your device’s settings.

  • Emails from Business Partners: If you wish to opt-out of receiving offers directly from our business partners, you can follow the opt-out instructions in the emails they send you.

9. Social Community Areas

The Service may be accessible through or contain connections to areas where you may be able to publicly post information, communicate with others such as discussion boards or blogs, review products and merchants, and submit media content. Prior to posting in these areas, please read our Terms of Use carefully. All the information you post may be accessible to anyone with Internet access, and any personal information you include in your posting may be read, collected, and used by others. We recommend that you do not post any personal information in the social community areas.

10. Privacy Practices of Third Parties

This Privacy Notice only addresses the use and disclosure of information by Vibe through your interaction with the Service. Other websites that may be accessible through links from the Service and our co-branded websites may have their own privacy notices and personal information collection, use, and disclosure practices. Our business partners may also have their own privacy notices. We encourage you to familiarize yourself with the privacy notices provided by these other parties prior to providing them with information or taking advantage of a sponsored offer or promotion.

11. Business Transfers and Corporate Changes

Vibe reserves the right to disclose, transfer, or license any and all information related to the Service, including personal information:

  • to a subsequent owner, co-owner, or operator of the Service or any portion or operation related to part of Service; or
  • in connection with a corporate merger, consolidation, or restructuring, the sale of all or a portion of our stock and/or assets, or other corporate change, including, without limitation, during the course of any due diligence process.

12. Notice to Residents of Countries outside the United States of America

This Service is intended only for users in the United States, Canada, and Mexico. If you live outside the United States and Canada your information will be handled in accordance with Vibe’s International Privacy Notice. By using the Service or giving us your personal information, you are directly transferring your personal information to us in the United States. You agree and consent to our collection, transfer, and processing of your personal information in accordance with this Privacy Notice. You are solely responsible for compliance with any data protection or privacy obligations in your jurisdiction when you use the Service or provide us with personal information. Regardless of where we transfer your information, we still protect your information in the manner described in this Privacy Notice.

13. Children’s Privacy

The Service is a general audience site not directed at children under the age of 16 and Vibe has no actual knowledge of the sale of information of minors under 16 years of age.

By using Vibe, you represent that you are at least eighteen years old and understand that you must be at least eighteen years old in order to create an account and purchase the goods or services advertised through the Service.

14. Contact Us

Please contact us if you have any questions or comments about our privacy practices or this Privacy Notice. You can reach us online at support@justvibe.ca You can reach us via postal mail at the following address:

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VIBE Inc.

Attention: Privacy Office

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At Vibe, we acknowledge and hold deep respect for the Indigenous peoples who have inhabited and continue to enrich the vibrant communities and the lands on which we operate. We pay tribute to the traditional territories of the First Nations, Métis, and Inuit peoples, and we recognize that these lands are home to the Treaty 6, Treaty 7, and Treaty 8 First Nations. They are also home to Métis Settlements and the Métis Nation of Alberta. Vibe operates within Regions 2, 3, and 4 of the historical Northwest Métis Homeland. We are committed to fostering a culture of respect, understanding, and partnership with Indigenous communities as we work, play, and innovate on these lands

© Vibe 2023